This the story of how we (the Green Nephrology Action Team and Swinburne University) developed a new logo (and soon a new website) for GreenDialysis.org.
The fun thing was that soon after the designs were finished, Julie and I were invited to the Design Exhibition and Awards Ceremony for the Swinburne Advanced Diploma of Graphic Design course, which delightfully and unexpectedly, included many of the new logo designs (see the pics sprinkled throughout!).
I have always been uncomfortable about just how resource-hungry dialysis is: the mountains of plastic waste, lakes of water and Megawatts of energy needed for its delivery.
So, when I went to a renal conference in 2017, I was delighted to find that I was not alone and that many people were doing exciting work to help make dialysis more sustainable.
Way back in 2003 the leading light of the Green Dialysis movement, Dr John Agar (Google him), was doing amazing things at the Barwon Health Renal Services in Geelong (about an hour down the road from me), to save and reuse water, reduce power use and even find ways to turn all our bloody plastic lines into a concrete additive.
By 2014 he was publishing worldwide, both via Papers and his new GreenDialysis.org website.
By 2016, John’s lone preoccupation had gathered steam and had become a dedicated team. First as an informal group of various renal stakeholders, and then in 2017, as a formal working group of the Australian and New Zealand Society of Nephrology (ANZSN). as the Green Nephrology Action Team (GNAT).
After the conference, I contacted the GNAT Chairperson (Dr Katherine Barraclough) and asked to join as a consumer representative: a brief discussion and I was in!
New Logo, New Website
Over 2016 and 2017 the GreenDialysis website had been revamped and updated several times to include information about GNAT and more on various projects and initiatives. However, without a central website plan, people found the website a little approachable and wordy.
After several reviews, it was decided to completely redesign the website and to create a GNAT logo. Since I had just completed the new TravleDialysisReview.com website as a collaborative project with IT students at Swinburne University, I had a rush of blood to the head and volunteered to help create a new GreenDialysis.org.
I contacted the wonderful Sarah Cleveland, Manager of Collaboration and Partnerships at the Swinburne University, and after discussions, the Swinburne Design and ICT Departments agreed to help complete the new Green Dialysis Website project.
Designing the Website
They proposed breaking the project into two parts, with Advanced Diploma of Graphic Design students working on the aesthetics, visuals and graphics during Semester 2 of 2018, then handing over the selected logo and Website design to the ICT students for implementation on the website during Semester 2 of 2019.
Thanks to the excellent Hue Pham, Swinburne Graphic Design teacher and supervisor, all the design work has been completed for the new logo and the new website. They have done a fabulous job – as shown in the exhibition shots, and in more detail on the Voting Page.
The GNAT Team has voted for what they consider the best logo. They will vote for the best website in January (the best logo and the best website design are selected independently).
Your Vote for the best logo!
Here’s a sneak peek at the new logo designs. I thought you may like to vote for the best too (a Peoples Choice Award!). If so, go to the Voting Page and make your selection. No prizes, just a nice warm feeling.
I look forward to seeing your votes!
The new website design will be selected in early January. Look out for another sneak peek then.
Oops. The voting link doesn’t work properly on some platforms, so you can now also vote directly, below. Cheers!